At this meeting, it was decided to launch a new high-end product line to compete with Gateway. At this time, Dell's annual revenue was less than $500 million and Michael Dell was involved in most decisions. In early 1993, there was a staff meeting to address how to pursue this emerging market. Gateway was number one in the high-end consumer market. The XPS (eXtreme Performance System) name dates back to 1990 when Dell was more focused on corporate business than consumers.
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